Kylie Ora Lobell

Posting on social media sites, sending out e-newsletters, creating videos, and blogging are some of the preferred content marketing tactics among companies. However, one tool that is often overlooked is the webinar.
According to the Content Marketing Institute’s 2015 B2C Content Marketing survey, 93 percent of marketers utilize social media content, 80 percent use e-newsletters, 74 percent produce videos, and 67 percent blog. Only 31 percent hold webinars or webcasts.
Webinars can be extremel...

Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. Since then, this particular research has been referenced countless times in different pieces of online content:
While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns. Why? If you’re putting out the same co...

Baking and eating challah bread, which is typically round or braided and comes in loafs or rolls, is an important part of the Jewish tradition. Since biblical times, Jews have enjoyed it at their Sabbath and holiday meals. The bread is steeped in symbolism.
For Sarah Klegman, 29, and Elina Tilipman Gitig, 32, challah is how they connect to their Jewish heritage. It's also their business. The two are the owners of Challah Hub, a subscription-based challah delivery company in Los Angeles. They ...

Women-owned businesses are an increasingly important part of the U.S. economy.
According to the 2018 State of Women-Owned Businesses Report, there were more than 12.3 million women-owned businesses in the United States in 2018, which represents four out of every 10 U.S. businesses. Compare this to 1972, when there were a total of 402,000 women-owned businesses, representing only 4.6 percent of all U.S. businesses.
These women-owned businesses generate $1.8 trillion in revenue, and employ 9.2 ...

Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips....

Danny and I had been together for two years, but we weren't prepared for how difficult it would be to spend 120 hours straight together....

Discerning customers want feel confident they're making the right purchasing decision. These four types of content can help persuade them....

Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips....

Feb 12, 2013 ... Kylie Jane Wakefield is a Los Angeles based freelance writer and publicist. Tweet. The Strategist picks the day's most relevant and interesting ......